Swot Analysis on Starbucks Expansion Campaign to Vietnam

Topic: Search for a company’s new project or new investment plan and present it. Analyse its SWOT Presentation project: Starbucks’ market expansion campaign in Vietnam PRESENTATION TRANSCRIPT Good afternoon everybody. Thank you for making the effort to come here. It’s an honor for us to get the chance to meet you today. My name is Viet Huong and I’m the leader of group 2, which also includes Lan Huong, Tri, Phuong and Ha. As you all know, coffee is one of the world’s most popular kinds of drink and among the biggest names in the coffee industry is Starbucks Coffee Company. And recently, Starbucks HAS brought its special taste to our country. Therefore, this afternoon, we’d like to make a short report on Starbucks expansion campaign in†¦show more content†¦And finally, on February 1st, Starbucks Coffee Company opened its first store in Vietnam at the New World Hotel in downtown Ho Chi Minh City. The company has studied Vietnamese market since 1991 and made VERY, VERY careful steps when entering this market. The only partner licensed to operate Starbucks stores in Vietnam is Coffee Concepts Vietnam, a subsidiary of Hong Kong Maximâ€℠¢s Group. The signing with Coffee Concepts Vietnam will maximize the growth potential of Starbucks in Vietnam as the partner has experience in managing 130 stores in Hong Kong and China. Starbucks’ strategy is to bring unique coffee experience to customers at its stores. Besides, Starbucks will boost the localization of stores in its business strategy in Vietnam to make Starbucks stores the third destination for local people, following their home and office. â€Å"Starbucks provides much more than just the best cup of coffee, we will offer a place where people come together, connect with family and friends and celebrate the local Vietnamese coffee culture and heritage†, said Jinlong Wang, President of Starbucks Asia Pacific. Now let us begin our SWOT analysis. One of my team members, Lan Huong, is going to show you some strengths of Starbucks Coffee Company. Thank you Van Ha. Good morning guys. I’m another Huong from group 2. My name is Lan Huong. I’m so glad to see all of you here to listen to our presentation. And now I want to share with you some of the results of our SWOT analysis onShow MoreRelatedTrung Nguyen Coffee5015 Words   |  21 Pages2 Case of study: Export strategy of Trung Nguyen Coffee Company I. INTRODUCTION Vietnam’s leading coffee company, Trung Nguyen is looking to turn Vietnam into a global coffee powerhouse. Coffee is a massive global market: roughly 2.5 billion cups of coffee are consumed around the world every day and sales exceeded more than $70 billion a year. Vietnam is a major player, currently the number two global exporter of coffee, behind only Brazil. However, while the country earned a record $2.7 billionRead MoreHighland Coffee Case Study5210 Words   |  21 PagesBACKGROUND According to Scofield (2011), Vietnam is the second the largest coffee producer in the world which the amount goes up to thousand tons every year. Therefore, it becomes a potential market for any investors and Highlands Coffee is not an exception. Highland is a Vietnamese coffee shop chain and producer and distributor of coffee products, established in Hanoi by David Thai – a Vietnamese American in 1998. The founding of Highland Coffee Company marked the first time an Overseas VietnameseRead MoreEssay on Jollibee2256 Words   |  10 PagesExecutive Summary----------------------------------------- 1.  Introduction 2.  Situation analysis 2.1  External analysis------PESTEL analysis------------------------------------- 2.2  Internal analysis--------the value chain--------------------------------------- 2.3 SWOT-analysis-------------------------------------------------------------------- 3.Strategic concerns Read MoreStarbucks Analysis7711 Words   |  31 PagesMANAGEMENT STRATEGIC MANAGEMENT TROY UNIVERSITY TROY UNIVERSITY STARBUCK CASE ANALYSIS STARBUCK CASE ANALYSIS Instructor: Min Carter, Ph.D. Instructor: Min Carter, Ph.D. LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH Saigon, May 20, 2013 Saigon, May 20, 2013 TABLE OF CONTENTS I. INTRODUCTION 1 II. ANALYSIS FIRM’S CURRENT SITUATON 1 1. Mission 1 2. Vision 1 3. InformationRead MoreSituational Analysis of Starbucks13207 Words   |  53 PagesStrategic Analysis of Starbucks Leo Dela Rosa Strategic Management 4340 Dr. Uche Nwabueze 0. Executive Summary The entirety of the executive summary encompasses all of what is discussed on the Strategic Analysis of Starbucks. It is discussed and dissected into two distinct parts, the external and internal analysis. At first we discover the history of Starbucks and how influence grew into a huge success. Then, uponRead MoreStarbucks Analysis7701 Words   |  31 PagesSTRATEGIC MANAGEMENT TROY UNIVERSITY TROY UNIVERSITY STARBUCK CASE ANALYSIS STARBUCK CASE ANALYSIS Instructor: Min Carter, Ph.D. Instructor: Min Carter, Ph.D. LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH Saigon, May 20, 2013 Saigon, May 20, 2013 TABLE OF CONTENTS I. INTRODUCTION 1 II. ANALYSIS FIRM’S CURRENT SITUATON 1 1. Mission 1 2. VisionRead MoreTrung Nguyen Internation Business20216 Words   |  81 PagesGroup: 2 Team: Baby Bamboo International Business Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | BUSM3311 | Subject Name: | INTERNATIONAL MANAGEMENT | Location where you study: | RMIT Vietnam – City Campus | Title of Assignment: | INTERNATIONAL BUSINESS PLAN | File(s) Submitted | BUSM3311_G2_Team: Baby Bamboo_International_Business_PlanRead MoreTrung Nguyen Internation Business20210 Words   |  81 PagesGroup: 2 Team: Baby Bamboo International Business Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | BUSM3311 | Subject Name: | INTERNATIONAL MANAGEMENT | Location where you study: | RMIT Vietnam – City Campus | Title of Assignment: | INTERNATIONAL BUSINESS PLAN | File(s) Submitted | BUSM3311_G2_Team: Baby Bamboo_International_Business_Plan.docx | StudentRead MoreNescafe Brand Management6557 Words   |  27 PagesNescafe Brand Management Brand Audit Objectives, Scope, and Approach Objectives: We seek to understand the health of Nescafà ©Ã¢â‚¬â„¢s brand equity and basis of positioning in order to generate strategic recommendations based on this analysis. Scope: In order to meet our brand objectives we will seek to understand Nescafà ©Ã¢â‚¬â„¢s brand equity, core brand values, and associations in the United States. We believe that analyzing parts of the global Nescafà © brand is pivotal to being able to comprehend the brand’sRead MoreCoca-Cola vs Pepsi Essay3827 Words   |  16 Pagesthese companies use and how they compare to each other. The use of new technologies, forecasting, advertising, and political environments will all be included when determining what affects the marketing strategies the companies choose to take. SWOT Analysis To gain a better understanding of each company, we determined some strengths, weaknesses, opportunities, and threats of each company. Each company has brand recognition on their sides and threats such as foreign, political, and economic situations